What Is the Role of Marketing Communications in Business?What is the role of marketing communications in business? It's one of the most important tools in the corporate arsenal. As such,...

What Are the Key Issues With E-Commerce and M-Commerce?The internet has changed the way we do business. In the past, we used desktop computers to complete transactions. Now, we use...

Major Trends With Marketing IntermediariesMarketers should know that the benefits of using marketing intermediaries are many, and that this kind of business is vital to the world economy. In addition...

How to Set Prices for Products and ServicesPricing is a key element of business. It should reflect the benefits provided to customers. Consequently, the price should be higher than the...

The Importance of Product Design and What Factors Affect a Good Design?Good product design is essential to a company's success. Consumers are demanding more choice and fewer restrictions in product...

How Do Marketers Identify Primary Competitors?How do marketers identify primary competitors? This question is a fundamental part of developing a marketing strategy. Initially, you need to collect as much information...

Is Mass Marketing Dead?Although many marketers consider mass marketing dead, it's actually undergoing a transformation. New software packages and social media have made it much easier for marketers to customize...

What is Reverse Marketing?Reverse marketing is an effective way to sell your products to people who already have them. It is common practice among companies that sell their products at...

7 Strategies to Attract and Retain CustomersAs a company, it is important to attract new customers. This is difficult because new customers are often hard to retain. However, if you...

Generating and Selecting StrategiesThere are two general methods of generating and selecting strategies: brainstorming and using alternative methods. The former involves creating and discussing alternatives. The latter is more likely...